Fetha bi wejjak ( Lucky day )

When this campaign was shot, all banks in Lebanon closed at around 2pm. Blom Bank was the first to extend its working hours till 5pm. The agency’s idea was to have our main character telling his friends about the crazy day he’d just had, full of unbelievable coincidences, yet the only detail they find hard to swallow is that the bank was still open at 5pm! I thought that was a great idea. I had a lot of artistic freedom on this project and made quite a few changes to the initial storyline and structure without touching the initial concept of course.

All in all, it was a lot of fun to shoot.